Effectiveness of Social Media as a Marketing Tool for NGOs in Pune, India

NGOs are non-profit making agencies which constitute group of people with a vision committed for the upliftment of poor and deprived people.Today, we are in 21st century and people do not find time to come & interact with each other. Social media are the interactive Internet based applications which create platform through which individuals, communities and organizations can share, discuss, create and modify pre-made content posted online. It is a two way medium of communication hence differs from traditional media like newspapers and electronic media. In various ways including quality, reach ,frequency, usability, immediacy and permanence.The social media hence is a powerful tool for raising awareness for social issues, causes and events. Social media like Blogs, Facebook, Twitter, Video stories create a platform to post comment or opinion on any issues or events which needs to be publicized also can be utilized as a promotional technique for customer’s adoption as well as for promotions. Users are acquiring followers & subscribers and directing them to your social networking page. This research paper emphasizes on the marketing strategies adopted by NGOs which can take social marketing mode beyond the traditional media at present.