International Journal of Innovative Research and Development

Open Access Open Access  Restricted Access Subscription Access

‘Green Pricing’ and ‘Green Buying Decisions’-A Case Study of Young Consumers


Affiliations
1 Department of Commerce, Assam University, Diphu Campus, Diphu, Assam, India
2 Department of Economics, Diphu Govt. College, Diphu, Assam, India
 

Green price plays an important role in green product buying decision and green buying activities. This study examines the existence of association between influence of green price and involvement of green buying decision and reveals that there exist association between the degree of influence of green price and the degree of involvement in green buying decision in respect of the young consumers in urban areas of north east India.


Keywords

Green Marketing, Green Marketing Mix and Green Price.
User
Notifications
Font Size

Abstract Views: 144

PDF Views: 4




  • ‘Green Pricing’ and ‘Green Buying Decisions’-A Case Study of Young Consumers

Abstract Views: 144  |  PDF Views: 4

Authors

Amalesh Bhowal
Department of Commerce, Assam University, Diphu Campus, Diphu, Assam, India
Atul Ch. Kalita
Department of Economics, Diphu Govt. College, Diphu, Assam, India

Abstract


Green price plays an important role in green product buying decision and green buying activities. This study examines the existence of association between influence of green price and involvement of green buying decision and reveals that there exist association between the degree of influence of green price and the degree of involvement in green buying decision in respect of the young consumers in urban areas of north east India.


Keywords


Green Marketing, Green Marketing Mix and Green Price.