Intrapreneurship Centric Innovation:A Step towards Sustainable Competitive Advantage

After economic liberalization there is a fierce competitiveness in Indian market, leading to organizations adopting innovation. Organizations resort to this initiative as a result of downsizing, economic recession, promoting intrapreneurship, restructuring, and reengineering. Intrapreneurship is considered as an emerging theme in the 21st century in order to achieve sustainable competitive advantage. This helps companies to cope up with environmental dynamism, revive from the previous losses, and improve their efficiency and effectiveness. People with entrepreneurial skills bring innovation into existing business activities and try to attain sustainability and growth. This paper develops a framework on intrapreneurship centric innovation, which discusses the ways of attaining growth and sustainability in business organizations.