The Effectiveness of Grand Kerala Shopping Festival in Chalakudy, Kerala

The shops selected for the study are engaged in the business of textiles, home appliances, electronics, furniture and other items. Promotion of sales is one the important reasons for registering in GKSF followed by gifts and incentives offered by the government of Kerala. Student t test is used to find out the significance of the difference between the average monthly sales and sales during the season of Grand Kerala Shopping Festival. The use of t test states that there are significant differences in the two sales. The study revealed that sales are promoted due to the conduct of the Grand Kerala Shopping Festival.