The Role of E-Tailing in the Current Scenario of E-Commerce

In earlier days, business owners used to promote their business and sell their products through retail market. Today, with the evolution of e-tailer, business owners started selling their products through the internet.

E-tailing is the process of selling retail goods using the internet. It supports Business-to-Business (B2B), Business-to-Consumer (B2C) transactions. Business-to-Business which deals with relationships among businesses that have two primary components, E-frastructure, E-market. Business-to-Consumer involves selling and buying of goods and services over the internet from web retailers to web customers. With B2C E-Commerce, the retailer sells the products and the services to unknown and untrusted stragers. Therefore, extra effort must be made to capture customer and payment information.

E-tailing encompasses the entire online process of developing, marketing, selling, delivery, servicing and paying for products and services. It is one of most exciting, economic and technology trends of recent pasts. The present study is made on the benefits, business models, factors, problems, and future solutions. E-tailing allows for easier comparisons across broad product categories with the evolution of shopping bots and similar mechanisms.