Coverage of News Related to Women Empowerment in Indian Press: A Content Analysis of Two Famous News Papers of Dakshina Kannada, Karnataka

The role of press is said to be effective and powerful in changing the society. Since the robust feature of newspapers has able to grab loyal customers, it has to make use of this opportunity. This paper focuses on the coverage of news related to women empowerment published in the two leading newspapers – Udayavani and Deccan Herald- both being published and leading daily in Mangalore the heart of Dakshina Kannada district, Karnataka. South Canara consists of the areas of the present-day districts of Dakshina Kannada and Udupi of Karnataka and Kasaragod District of Kerala. Injustice against women is being the common news to be reported in the present scenario. News such as Rape, Dowry and many more has become common in growing cities. Unfortunately South Canara has been added one among such cities where crimes against women have become common and it has gone to the extent of acceptance. Newspapers are being the major source of information; newspaper has a greater impact on the readers. The print media said to be relevant and trustworthy, thus this trust and loyalty need to used to spread news related to women empowerment.