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Towards E-Commerce – A Study of Changing Trends in India
This article aims to study consumers’ changing paradigms in shopping trends from physical to online. It is an option which saves time and is a more convenient shopping experience. Since internet is more widely used, e commerce is also growing exponentially. As the businesses all across the world attempt to globalize sales, internet has become the primary launch pad for showcasing products and services worldwide.
Keywords
E-commerce, online shopping, traditional, paradigm shift, emerging patterns in shopping, innovation
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