Corporate Social Responsibility: An Initiative in the Indian Information Technology Sector (A Case Study on Tech Mahindra Foundation)

Corporate Social Responsibility has become a buzz word in the current Globalized and Civilized world.  In the day-to-day growing competition, in order to attract people and raise their Goodwill, a shift towards social responsibility has become inevitable. To achieve Social responsibility, the organizations are trying to have an edge between business and society. The purpose of CSR activity is a kind of consistent commitment with the principles of participative management towards not only needy people but also to the society and everybody’s welfare, proceeding to achieve philanthropic aims and objectives. Hence it is an unending obligation of individuals, Government and business community etc to act morally, legally and ethically as their contribution towards the society.  It aims at the holistic development of an organization covering the societal aspects by focusing on enhancing the quality of life and to raise the standards of living of workers, employees and the individuals of the local community and society at large. Alternatively it can be said as the social consciousness of organizations to change the world from inside out.

The present Research deals with the CSR initiatives and practices of Tech Mahindra Foundation. It also focuses on the methods and a strategy employed in association with partners such as Government agencies, educational institutions, corporate and trusts.  The role it is playing in developing and helping the families of Below Poverty Line, Disable persons, group of individuals and society.