Big Data-Compelling Organizations beyond Data Warehousing

Data refers to the raw facts scattered across the organization. It serves the basis for generating information which leads to organizational decisions. The data is consolidated and stored in a data warehouse across the organizations over a period of time for trend analysis, comparisons and forecasting, allowing the enterprise data warehouse, enjoy the benefit of a strategic system. However, in past few years internet clicks are generating the volume of data which is precious for innovation. With comprehensive performance data available, companies can identify and focus on the high return improvement opportunities in business leading the improved performance in revenue. Storage and analysis of this data is imposing a challenge in traditional data warehousing technique.  This paper is an attempt to examine the importance of data warehousing as well Big Data for an organization. The paper also attempts to explore what can be a way beyond data warehousing for effective management of Big Data.