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A Study on E-Banking Services: Perceptions of Select Customers


 

The introduction of new technology has been changing the attire of banking. A new technological revolution is leading the world to the integrated phenomenon of information age, thought growth and expansion of internet.

The development and the increasing progress that is being experienced in the Information and Communication Technology have brought about a lot of changes in almost all facets of life. Information technology has taken place in the future development of financial services, banking sector transition is affected more than any other financial provider groups. Increased use of mobile services and use of internet as a new distribution channel for banking transactions and international trading requires more attention towards e-banking security against fraudulent activities. In the Banking Industry, it has been in the form of online banking, which is now replacing the traditional banking practice. Online banking has a lot of benefits which add value to customers’ satisfaction in terms of better quality of service offerings and at the same time enable the banks gain more competitive advantage over other competitors. This paper discusses about perceptions of select customers of e-banking in an emerging economy.

 


Keywords

E- Banking, Information Technology, Customer Satisfaction
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  • A Study on E-Banking Services: Perceptions of Select Customers

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Abstract


The introduction of new technology has been changing the attire of banking. A new technological revolution is leading the world to the integrated phenomenon of information age, thought growth and expansion of internet.

The development and the increasing progress that is being experienced in the Information and Communication Technology have brought about a lot of changes in almost all facets of life. Information technology has taken place in the future development of financial services, banking sector transition is affected more than any other financial provider groups. Increased use of mobile services and use of internet as a new distribution channel for banking transactions and international trading requires more attention towards e-banking security against fraudulent activities. In the Banking Industry, it has been in the form of online banking, which is now replacing the traditional banking practice. Online banking has a lot of benefits which add value to customers’ satisfaction in terms of better quality of service offerings and at the same time enable the banks gain more competitive advantage over other competitors. This paper discusses about perceptions of select customers of e-banking in an emerging economy.

 


Keywords


E- Banking, Information Technology, Customer Satisfaction