Role of Digital Marketing in Promoting Training Programs: A Study in Bangalore

Marketing is to make selling superfluous, marketing is to know and understand the customer so well that the product or service fits him and sells itself. The scope of marketing in the contemporary era has grown larger. Training is an organized procedure which brings semi-permanent changes in behaviour, for a definite purpose. The three main areas involved are skills, knowledge and attitudes. Training is an activity leading to skilled behaviour. It teaches   not what we want but makes us learn how to reach it. The organizations are not satisfied with the available pool of candidates for their organizations due to huge skill gap. An attempt was made in this paper to study the perception of students about value added courses, usage of social media by students and student perception towards the media advertisements. Simple percentages and frequencies were used, PSPP software was used. Through the study it was found that a good number of students are interested for value added courses and social media plays important role for promoting value added courses.