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Green Marketing: “Eco-Friendly Approach”
This paper is an attempt to discuss the some of the key issues of green marketing. Now the corporate people as well as consumers have become more concern with the issues of green marketing at various levels. Green marketing emerged as an umbrella of marketing which incorporate all the activities related to marketing, like production, packaging, etc. The paper aims to discuss the challenges and organizations’ efforts in Indian market.
Keywords
Green marketing, evolution, characteristics, challenges, initiatives
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