Demographic Differences In The Perceived Best Ways Of Motivating Employees

The paper contributes to the body of knowledge in the area of motivation by examining the role of socio-demographic variables in motivation. The research design is quantitative, descriptive and cross-sectional survey. The target population is marketing students of Sunyani Polytechnic. A sample of 200 respondents was selected through convenience sampling method. Primary data were collected through self-designed questionnaire, administered during lectures. The data was analysed using cross-tabulation and chi-square analysis. The results revealed socio-demographic differences in perceived importance of motivational factors. Motivational policy should be based on customized packages to target individual unique employees. Future studies should look at causal studies in a comparative study of actual employees and future employees.