Effects Of Attitude On Individual Employee Performance In Organization: A Case Study Of Rift Valley Bottlers Limited

Individual employee performance is very critical in explaining the production rate of any organization and Rift Valley Bottlers Limited is not an exemption. Since the performance of the Rift Valley Bottlers in terms of sales has been inconsistent for the past two years the researcher sought to determine whether among other factors; attitude, affect individual employee performance in an organization. The study adopted a descriptive case study research design. The study was carried out in Eldoret town at Rift Valley Bottlers Ltd – Coca Cola Company situated within the CBD. The target population comprised of employees, majority from the sales department, Distribution Department, Production Department, Finance and Human Resources Department. Proportionate and simple random samplings were used to obtain the sample size as well as selecting the actual study participants. The study used a sample size of 70 participants. Findings reveal that there is a positive relationship between attitude and performance. This is attested by the associations having a significance value of <0.05, t=4.171 and β=.519