Women Enterprise Development and Strategies in India

Women entrepreneurship is a global, national and local trend. It is the right form of women empowerment towards holistic approach to involved women in building the economy. It is their entrepreneurial perspective that brings socio-economic change even in Smaller degree that makes their entrepreneurial activities more meaningful. Microfinance is emerging as a powerful instrument for poverty alleviation in the new economy. In india, micro-enterprise scenario is dominated by Self-Help-Groups (SHGs)-Bank Linkage Programme as a cost-effective mechanism for providing financial services to the rural communities, ordinary masses, which has been Very successful in meeting financial needs of the rural and urban poor women. It acts as catalyst for strengthening collective self help capacities of the poor, leading to their authentic empowerment. SHG formation is an empowerment movement among women across the country and particularly in Visakhapatnam District, Andhra Pradesh. Economic empowerment resulted in women's ability 10 make decisions, increased self-reliance and confidence, better status and greater gender role in household, economy, politics and society. This paper tries to address the performance and role of micro-enterprise development in stimulating social capital and strategy for mobilizing women who are working together on a task to take advantage. Of new self-awareness of their collective and individual assets, and in the process, create humane family and social capital that lay the foundation for improved economic condition and adequately empower low income women entrepreneurs to achieve economic self-sufficiency. To demonstrate the significant role of micro-enterprise development and financial inclusion of gender in economic development, particularly with reference to the less developed economies, the study also uses case analysis from Visakhapatnam District, Andhra Pradesh to illustrate the improved conditions of women entrepreneurs.