International Journal of Innovative Research and Development

Abstract

The aim of this paper is to highlight some prominent quality parameters which have influence on most of the supply chains related to different sectors or most of the organizations. The impact of quality parameters involved in various supply chain of different sectors has received less attention in literature. Although research on the quality parameters in supply chain management have been done in the last two decades still there is paucity of such research that put limelight on prominent quality parameters.

Keywords

Full Text

Abstract

Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship between the impulse buying trait and consumers' buying behaviors. Specifically, the relationship between the buying impulsiveness trait and related buying behaviors is significant only when consumers believe that acting on impulse is appropriate. The findings from two studies across student and retail customer samples converge and support the hypothesized moderating role of consumers' normative evaluations.

Keywords

Full Text