International Journal of Innovative Research and Development

Abstract

Employment of new and relevant strategies to gain sustainable competitive advantage is necessary in Christian universities. Strategies in an organization determine competitive advantage. The goal of this research was, therefore, to widen the sphere of knowledge and understanding about strategies adopted by Christian universities to gain sustainable competitive advantage. The objectives of this research were to identify the strategies adopted by Pan Africa Christian University to gain a sustainable competitive advantage, and to establish the effects of using various strategies to gain sustainable competitive advantage.

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