International Journal of Innovative Research and Development

Abstract

Managing a manufacturing firm is today’s present tremendous challenge. Top management of companies is presented with endless stream problems that arise from inadequate productivity & intense foreign competition. It has long been recognized that high productivity has been one of the key to our high standard of living in the country. Increasing the productivity should be a national challenge. Productivity optimization is key goal of manufactures in new millennium, as market become increasingly competitive in global market. Companies have already cut operating expenses and reduced prices in efforts to remain viable as competitive pressure increase .Rather than making further cuts, firm be better served to concentrate on increasing internal efficiencies and productivity. Hence supply chain management is a optimization tool of production system for facing global competition. 

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Abstract

Rising challenges in management institutes and Business environment with social development & labor market transformation is rising significantly. The purpose of the present study to prove applicability of marketing tool & marketing theory in management institutes as a viable solution to improve the systematic productivity. The role of marketing is to analyze social & service prospective to explain its usefulness to individual, management institutes & society as a whole. Integrating study of seven marketing mix tool & social marketing tool used by management institutes for planning for their marketing relationship are observed.  

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