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Rao, P. Venkateshwar
- Online Marketing of Academic Library Products and Services
Authors
Source
International Journal of Innovative Research and Development, Vol 3, No 12 (2014), Pagination:Abstract
The dynamism of the higher education continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to set and establish higher standards in all fields of Endeavour. The demand for quality services from the public, university students, academic staff and management is driving academic institutions to change and change for the better. This same demand is being felt by academic libraries for increased, relevant, useful and sophisticated library services. Academic libraries in India particularly from the public institutions continue to remain competitive and relevant to their clientele.
The paper discusses and emphasizes the need for the adoption of marketing approach in academic libraries to augment their financial resources and exploit new information technology to provide better information support to the users. Highlights the marketing concept, 4 Ps of marketing mix and discusses various methods of marketing library products and services.
Keywords
Marketing, Academic Library, Marketing Mix, Methods of Marketing, library products, library services- Immerging Digital Preservation Technology: It’s Design, Initiatives and Challenges
Authors
Source
International Journal of Innovative Research and Development, Vol 3, No 12 (2014), Pagination:Abstract
More and more information is being created in digital form. This is done either through converting existing materials to digital form or increasingly boon digital. There is no other format but digitize the original. There are increasing expectations in all spheres of life. The information we all need will be available on the Internet or at least in an off-line digital format, such as CD-ROM. Digital access has many advantages over paper based or microform access in terms of convenience and functionality.
The paper explores the perception of “Digital Preservation”. It discusses about the need and importance of digital preservation in the modern world. It also covers the various strategies of it.
The paper reviews the design, standards of digital preservation and also examines the various instances on the process of digital preservation initiatives taken in this new generation of technology or digital era.