International Journal of Innovative Research and Development

Abstract

Ownership Advantage, a sub-paradigm of OLI paradigm formulated by J.H. Dunning is a set of determinant factors of foreign direct investment (FDI) and the foreign activities of multinational enterprises (MNEs). For making a strategic decision of FDI MNEs must have some firm specific advantages compared to the enterprises in the host economy. Ownership Specific Advantage is a combination of firm’s assets (tangible and intangible) and capabilities of arranging assets that provide it competitive advantage in its foreign business operation. Employer Brand is organization’s intangible asset and at the same time, unique capability of attracting and retaining prospective and current talented employees. This study intends to integrate employer brand with the existing components of Ownership Advantage of OLI paradigm explaining how Employer Brand enriches a firm to enjoy competitive advantages in foreign business operation.

JEL Classification Code: F16, F21, F23, J24, J81, M16, M51

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Abstract

The introduction of Population Education to Indian school curriculum was made in early 70s of last century. Being multidisciplinary in nature it was integrated with different school subjects and was never been treated as a separate school subject. This study shows that the policy of integration was not a flawless one. The paper also argued for Population Education as a separate subject in primary and secondary school curriculum.  

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