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Authors
Affiliations
1 Jomo Kenyatta University of Agriculture and Technology, KE
2 School of Entrepreneurship, Procurement and Management, Jomo Kenyatta University of Agriculture and Technology, KE
3 School of Mathematical Sciences, Jomo Kenyatta University of Agriculture and Technology, IN
Source
International Journal of Innovative Research and Development, Vol 5, No 4 (2016), Pagination: 356-366
Abstract
The purpose of this study was to assess the influence of perceived business benefits on adoption of green supply chain strategy by manufacturing firms in Kenya. Green issues are top on the global agenda with governments and corporate are setting out to identify ways of achieving environmental excellence and at the same time achieve economic and social excellence. An empirical study of 80 respondents drawn from the directory of Kenya Association of Manufacturers through multistage sampling method and analysis of data through logistic regression, led to the conclusion that perceived business benefits was a driver of adoption of green supply chain strategy. There were three top influencers including competitive advantage, operational and cost efficiency and customer- supplier relationships.
Keywords
Perceived Business Benefits, Green Supply Chain Strategy, Manufacturing Firms.
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