An Investigation into Burnout of Medical Representatives - A Study with Special Reference to Job Demands

Sales representatives play a critical role in the development and sustainability of their business through the selling of products and services. It is not an easy job. The Medical Sales representative profession is a high-risk sector for job stress with negative consequences for individuals. It requires more skills, wider knowledge and emotional stability than the other profession. Due to extensive traveling, wandering and waiting time, target issues, work-life balancing problems and lack of job security the medical representative feels exhausted. The target issues, waiting time and adjusting family/personal obligations are therefore charged with feelings of anger, embarrassment, fear or despair. It becomes more ambiguous and frustrating. At that time the medical representatives' chronic stress can be emotionally draining and lead to burnout. So the pharmacy institution must provide more attention to prevent and reduce the burnout of the medical representatives, otherwise the institution will lose its reputation.