ICTACT Journal on Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

To Study and Analyze the Business Opportunities Available for Wet Wipes in Corporates and other Institutions


Affiliations
1 Institute of Management Studies, India
2 Asian Education Group, India
     

   Subscribe/Renew Journal


In light of the extreme competition and changing trends and preferences of customer as faced by the Skincare Industry, companies are perpetually geared in the formation of new consumer for new products and introducing new varieties. This shall hopefully win consumers acknowledgement and response. One such product is skincare wet wipes, which is a rising category in India. The trends pertaining to same is continuously changing with the inclination of new generation towards the use of wet wipes being more convenient and hygienic instead of handkerchief. The objective of our research is to study and analyze business opportunities available for wet wipes in corporates and other institutions. This research will also highlight the reasons for poor performance of wet wipes in terms of institutional sales. This study throws light on opportunities available for wet wipes in institutional sales in corporates especially in service sector and the areas where companies have to take reasonable measures in context to promotion, distribution activities and discount schemes.

Keywords

Business Opportunities, Wet Wipes, Institutional Sales, Changing Trends.
Subscription Login to verify subscription
User
Notifications
Font Size

  • Keith John Blois, “The Oxford Textbook of Marketing”, Oxford University Press, 2000.

  • Leon Schiffman and Leslie Kanuk, “Consumer Behavior”, Pearson Education Inc., 2007.

  • Jeff Falk, “The New Age of Antiaging”, Global Cosmetic Industry, Vol. 177, No. 8, pp. 54-59, 2009.

  • Roehl EL, “Consumption”, EU Market Survey 2000: Natural Ingredients for Cosmetics. Compiled for, CBI, Center for promotion of imports from developing countries, Vol. 2, pp. 13-16, 2000.

  • Bhushan Patwardhan, Ashok D B Vaidya and Mukund S Chorghade, “Ayurveda and Natural Products Drug Discovery”, Current Science, Vol. 86, No. 6, pp. 789-799, 2004.

  • Laxmikant Sharma, Gaurav Agarwal and Ashwani Kumar, “Medicinal Plants for Skin and Hair Care”, Indian Journal of Traditional Knowledge, Vol. 2, No. 1, pp. 62-68, 2003.

  • Beautycompany, “The Beauty Benchmark”, Retrieved on 2010 from http://www.thebeautycompany.co

  • S.S. Purohit, “Shine.com”, Retrieved on July 28, 2013 from http://info.shine.com/Industry-Information/FMCG/780.aspx

  • S. Arora, “Why do Indian Women buy Facial Skincare Wet Wipes?”, TATTVA, 2012.

  • http://www.nonwovens-industry.com/contents/view_online-exclusives/2015-04-30/sweet-deal/

  • http://www.nonwovens-industry.com/issues/2012-01/view_features/wipes-what-where-why-how

  • D. Naqvi, Available at: http://www.slideshare.net/lockspark28/the-analysis-of-wet-wipe-industry

  • http://pdfsr.com/pdf/the-analysis-of-wet-wipe-industry

  • B. Horovitz, “More consumers whip out wet wipes”, Retrieved 2013, Available at: http://usatoday30.usatoday.com/money/covers/2002-07-11-wipes.htm.

  • The Hindu Business Line, 2009.

  • The Wall Street Journal, Live Mint.com, February, 2008.

  • Claudia Broyer, Michael Heise, Ann-Katrin Peterse and Anna Sophia Winter, “The Euro Monitor”, Economic Research and Corporate Development, No. 157, pp. 1-27, 2012.


Abstract Views: 201

PDF Views: 0




  • To Study and Analyze the Business Opportunities Available for Wet Wipes in Corporates and other Institutions

Abstract Views: 201  |  PDF Views: 0

Authors

Karishma Sighal
Institute of Management Studies, India
Yogita Sharma
Asian Education Group, India

Abstract


In light of the extreme competition and changing trends and preferences of customer as faced by the Skincare Industry, companies are perpetually geared in the formation of new consumer for new products and introducing new varieties. This shall hopefully win consumers acknowledgement and response. One such product is skincare wet wipes, which is a rising category in India. The trends pertaining to same is continuously changing with the inclination of new generation towards the use of wet wipes being more convenient and hygienic instead of handkerchief. The objective of our research is to study and analyze business opportunities available for wet wipes in corporates and other institutions. This research will also highlight the reasons for poor performance of wet wipes in terms of institutional sales. This study throws light on opportunities available for wet wipes in institutional sales in corporates especially in service sector and the areas where companies have to take reasonable measures in context to promotion, distribution activities and discount schemes.

Keywords


Business Opportunities, Wet Wipes, Institutional Sales, Changing Trends.

References