ICTACT Journal on Management Studies

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Socio Economic Status and Expectation on Corporate Social Responsibility-Relationship Study


Affiliations
1 Department of Commerce, Ayya Nadar Janaki Ammal College, India
2 Department of Commerce, Annai Fatima College, India
     

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The purpose of this paper is to analyze the relationship between socio economic status and customer expectation on corporate social responsibility of banks in Virudhunagar District. The researcher has applied Chi-square test to study the relationship between the socio-economic variables and their level of expectation of Corporate Social Responsibilities of banks. The Chi-square test reveals that there is no relationship between literacy level, period of transaction and category of bank and their level of expectations towards the CSR activities of banks. This study also reveals that there is a relationship between gender, age, place of residence, educational status, occupation, monthly income and type of account and their level of expectations towards the CSR activities of banks.

Keywords

CSR, Banks, Chi-Square Test, Corporate Social Responsibility.
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  • Socio Economic Status and Expectation on Corporate Social Responsibility-Relationship Study

Abstract Views: 223  |  PDF Views: 0

Authors

M. Selvakumar
Department of Commerce, Ayya Nadar Janaki Ammal College, India
B. Arumugam
Department of Commerce, Annai Fatima College, India
V. Sathyalakshmi
Department of Commerce, Ayya Nadar Janaki Ammal College, India
R. Mohammed Abubakkar Siddique
Department of Commerce, Ayya Nadar Janaki Ammal College, India

Abstract


The purpose of this paper is to analyze the relationship between socio economic status and customer expectation on corporate social responsibility of banks in Virudhunagar District. The researcher has applied Chi-square test to study the relationship between the socio-economic variables and their level of expectation of Corporate Social Responsibilities of banks. The Chi-square test reveals that there is no relationship between literacy level, period of transaction and category of bank and their level of expectations towards the CSR activities of banks. This study also reveals that there is a relationship between gender, age, place of residence, educational status, occupation, monthly income and type of account and their level of expectations towards the CSR activities of banks.

Keywords


CSR, Banks, Chi-Square Test, Corporate Social Responsibility.

References