ICTACT Journal on Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Customer Opinion and Customer Acceptance on Mutual Funds with Special Reference to Religare Securities Limited Kumbakkonam


Affiliations
1 Department of Management Studies, A.V.C. College of Engineering, India
2 Department of Economics, Rajah Serfoji Government College, India
3 Department of Business Administration, Sengamalathayar Educational Trust Women’s College, India
     

   Subscribe/Renew Journal


The concept of 'customer opinion and customer acceptance' is always seen as a widely accepted area of research amongst the academicians. Studies on customer opinion have showed that customer satisfaction is strongly dependent on the perceived experience and prior expectation of the customers. The gap between the level of expectations and the level of experience act as an indicator of the success or the future prospects of a product. A product is expected to satisfy the needs and expectations of the customers. Similarly, mutual funds are expected to fulfill the investment needs of the investors. This paper assessed the retail investors' level of experience and level of expectations from mutual fund investments in terms of the 'customer communication dimension' of the marketing mix. The study was conducted in Kumbakonam with a sample size of 50 respondents. Percentage analysis and cross tab tools are used to identify the customer satisfaction level of mutual funds.

Keywords

Customer Satisfaction, Customer Expectations, Customer Experience, Mutual Funds, Investment.
Subscription Login to verify subscription
User
Notifications
Font Size

  • A. Bhowal and T. Paul, “Gaps in Customer Solution-A Case Study of Mutual Funds in India”, The SAMS Journal, Vol. 7, No. 2, pp. 33-41, 2013.

  • A. Bhowal and T. Paul, “Mental Accounting of Retail Investor and Marketing Mix-A Tango”, Reflective Journals: Resource for Teachers, Vol. 1, No. 1, pp. 39-48, 2012.

  • Confederation of Indian Industry, “Indian Mutual Fund Industry: The Future in a Dynamic Environment”, Accessed on 2015.

  • M. Dunna, “Mutual funds in India-Issues, Opportunities and Challenges”, Asia Pacific Journal of Marketing and Management Review, Vol. 1, No. 2, pp. 240-249, 2012.

  • Confederation of Indian Industry, “Indian Mutual Fund Industry-Towards Sustaining Inclusive Growth-Evolving Business Models”, Available at: https://www.pwc.in/assets/pdfs/financial-service/Towards_2015.pdf, Accessed on 2015.

  • T. Paul, “A Study on Level of Expectation of Mutual Fund Investors and the Impact of Demographic Profile on Period of Investment”, International Journal of Research in Commerce and Management, Vol. 3, No. 7, pp. 136-139, 2012.

  • T. Paul, “An Assessment of Gap between Expectation an Experience of Mutual Fund Investors”, International Journal of Marketing, Financial Services and Management Research, Vol. 1, No. 7, pp. 10-21, 2012.

  • T. Paul, “A Study on Level of Expectation of Mutual Fund Investors and the Impact of Demographic Profile on Period of Investment”, International Journal of Research in Commerce and Management, Vol. 3, No. 7, pp. 136-139, 2012.

  • B.M. Rama Murthy and S. Reddy, “Recent Trends in the Mutual Fund Industry”, SCMS Journal of Indian Management, Vol. 2, No. 3, pp. 27-32, 2005.

  • G.J. Alexander, J.D. Jones and P.J. Nigro, “Mutual Fund ShareHolders: Characteristics, Investor Knowledge, and Sources of Information”, Financial Services Review, Vol. 7, No. 4, pp. 301-316, 1998.

  • G.J. Alexander, J.D. Jones and P.J. Nigro, “Does Mutual Fund Disclosure at Bank Matter? Evidence from A Survey of Investors”, The Quarterly Review of Economics and Finance, Vol. 41, No. 4, pp. 387-403, 2001.

  • B.M. Barber and T. Odean, “Handbook of the Economics of Finance”, Elsevier, 2013.

  • Confederation of Indian Industry, “Indian Mutual Fund Industry: Unearthing the Growth Potential in Untapped Markets”, Available at: www.pwc.com, Accessed on 2015.


Abstract Views: 349

PDF Views: 0




  • A Study on Customer Opinion and Customer Acceptance on Mutual Funds with Special Reference to Religare Securities Limited Kumbakkonam

Abstract Views: 349  |  PDF Views: 0

Authors

K. Keerthi
Department of Management Studies, A.V.C. College of Engineering, India
A. Arulraj
Department of Economics, Rajah Serfoji Government College, India
K. Bharathipriya
Department of Business Administration, Sengamalathayar Educational Trust Women’s College, India

Abstract


The concept of 'customer opinion and customer acceptance' is always seen as a widely accepted area of research amongst the academicians. Studies on customer opinion have showed that customer satisfaction is strongly dependent on the perceived experience and prior expectation of the customers. The gap between the level of expectations and the level of experience act as an indicator of the success or the future prospects of a product. A product is expected to satisfy the needs and expectations of the customers. Similarly, mutual funds are expected to fulfill the investment needs of the investors. This paper assessed the retail investors' level of experience and level of expectations from mutual fund investments in terms of the 'customer communication dimension' of the marketing mix. The study was conducted in Kumbakonam with a sample size of 50 respondents. Percentage analysis and cross tab tools are used to identify the customer satisfaction level of mutual funds.

Keywords


Customer Satisfaction, Customer Expectations, Customer Experience, Mutual Funds, Investment.

References