A Study on Customers’ Awareness and Satisfaction of Products and Services Offered by the General Insurance Companies in the Nilgiris District

The General Insurance industry has played an unparalleled role in creating access to financial services and to protection. Supported by the largest health insurance programme globally, the industry prides itself on having added over three million beneficiaries in a short span of six years. Further, a majority of the beneficiaries are from the below poverty-line segment, which goes a long way in contributing to the policy objectives of universal financial inclusion. This study probes only the general insurance policyholder’s preference and problems with special reference to the general insurance companies of the Nilgiris district.