Open Access
Subscription Access
Open Access
Subscription Access
A Study on Growth And Development of Automobile Industry in India
Subscribe/Renew Journal
After economic reforms took place in India in 1991, it is only in the mid-1990s, that the automotive industry started opening up. Thus, the mid-1990s are characterized by the entry of global automotive manufacturers through joint ventures in India. Till the 1990s, the automotive industry in India was primarily dominated by Maruti Suzuki, Tata Motors, Hindustan Motors and Premier Padmini in the passenger car segment. Ashok Leyland, Tata Motors and Mahindra & Mahindra dominated the commercial vehicle segment while Bajaj Auto dominated the two-wheeler segment. Eventually multinational automakers, such as, though not limited to, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed to invest in the Indian market ultimately leading to the establishment of an automotive industry in India. A number of foreign firms also initiated joint ventures with Indian companies. The study is cover evolution and facts about Indian automobile industry.
Keywords
Automobile, Combination, Passenger Car, Service
Subscription
Login to verify subscription
User
Font Size
Information
- J. Ashok, “A Study on Developing Strategies to Improve the Sales of Maruti Zen Passenger Cars”, International Journal of Management Science, Vol. 1, No. 1, pp. 1-24, 2005.
- Aarti Kothari, “Maruti does a Different Jig and Ends up Changing Itself and the Auto Market in Turn”, Business World, Vol. 25, No. 14, pp. 14-17, 2005.
- C. Dharamaraj, “Impact of Brand Preference Dimensions on Customer Satisfaction-A Meta Analysis of Passenger Cars”, Indian Journal of Marketing, Vol. 5, No. 2, pp. 28-35, 2011.
- A. Chidambaram, “A Study on Brand Preference of Passenger Car with Reference to Coimbatore City”, Indian Journal of Marketing, Vol. 34, No. 9, pp. 21-30, 2007.
- A. Durgesh, “Indian Automobile Industry: A Life Cycle”, VSRD International Journal of Business and Management Research, Vol. 3, No. 8, pp. 323-330, 2013.
- R. Sambanandam and K.R. Lord, “Switching Behaviour in Automobile Markets: A Consideration - Sets Model”, Journal of the Academy of Marketing Science, Vol. 23, No. 1, pp. 57-65, 1995.
- Vikas Mehra, “Analysis of Consumer’s Purchase Behaviour in Indian Mid-Sized Car Segment”, Apeejay Business Review, Vol. 5, No. 1, pp. 1-19, 2004.
- H. You, T. Ryu, K. Oh and K. Kim, “Development of Customer Satisfaction Models for Automotive Interior Materials”, International Journal of Industrial Ergonomics, Vol. 36, No. 4, pp. 323-330, 2006.
- C.R. Kothari, “Research Methodology-Methods and Techniques”, Wiley Eastern Limited, 1985.
Abstract Views: 233
PDF Views: 0