ICTACT Journal on Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Consumer Perception towards Instant Food Products - A Study of Youngsters in India


Affiliations
1 Department of Commerce, Jagannath International Management School, India
2 Department of Commerce, Chanderprabhu Jain College of Higher Studies and School of Law, India
     

   Subscribe/Renew Journal


Food is an essential part of any living being. Food is the substance consumed to provide nutritional value and support to all the living organisms. In the present scenario, the consumer habits and buying behaviour has changed dramatically. With an increase in urbanization, moving from joint families to nuclear families, changing nature of jobs and businesses, paucity of time, convenience and change in lifestyle, have led consumer’s preferences shift from fresh and healthy food to the food which is ready to use/instant food. Instant food requires less time and energy to cook. The instant food products are prepared and packed in such a way that there is a very little or no need for preparations before consumption. Therefore, it can be used any time by slight heating. This is also the reason why these instant food items are very popular among the young generation. This paper provides an insight about the perception of youngsters of India towards the instant food products. It also encompasses the factors which influence the buying decision of instant food products among the youngsters in India.

Keywords

Consumer Perception, Instant Food, Buying Decision, Demographics.
Subscription Login to verify subscription
User
Notifications
Font Size

  • G. Goindi, B. Binod Sinha and V. Bhatt, “A Study on Consumer Perception towards Ready-To-Eat Food with Special Reference to Pune”, Shodh Sarita, Vol. 7, No. 28, pp. 1-12, 2020.

  • K. Pavithra and A.A. Rejina, “A Study on Consumer Purchasing Behaviour Towards Instant Food Products with Specialised Preference to Coimbatore City”, International Journal of Advance Research and Innovative Ideas in Education, Vol. 3, No. 2, pp. 1273-1288, 2017.

  • M. Inbalakshmi, K. Govindarajan and C. Vijaya Banu, “A Study on Consumer Preference towards Instant Food Products”, International Journal of Management, Vol. 2, pp. 1-15, 2014.

  • D.R. Mayakkannan, “Impact of Buying Behaviour of Consumers towards Instant Food Products in Chennai District”, International Journal of Pure and Applied Mathematics, Vol. 119, pp. 333-354, 2018.

  • K. Selvarani, “A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City”, International Journal of Economics and Management Studies, Vol. 3, No. 1, pp. 1-15, 2016.

  • D.S. Shanmugapriya and V. Srivarshini, “Consumers Preference and Satisfaction on Instant Food Products”, International Journal of Interdisciplinary Research in Arts and Humanities, Vol. 3, No. 1, pp. 2456-3145, 2018.

  • J.Solanki, “A Study on Consumer Buying Behaviour Towards “Ready To Eat Food Industry”, Proceedings of International Conference on Management Issue, pp. 277-284, 2017.

  • N. Srinivasan, “A Study on Consumer Behavior towards Instant Food Products with Special References to Kanchipurm Town”, IOSR Journal of Business and Management, Vol. 16, No. 11, pp. 1-14, 2014.

  • K. Swamy and S. Rao, “Buying Behaviour of Consumers Towards Instant Food Products (A Study Done at Hyderabad City of Andhra Pradesh State, India)”, International Journal of Research and Computational Technology, Vol. 2, No. 2, pp. 1-14, 2012.

  • K. Vijayeta, “Purchasing Practice of the Consumers Towards Ready to Eat Food Products”, Asian Journal of Home Science, Vol. 10, No. 2, pp. 290-295, 2015.

  • D. Vijayakumar, “Buying Behaviour of Consumers Towards Instant Food Products in Namakkal District”, International Journal of Advanced Science and Technology, Vol. 29, No. 4, pp. 671-677, 2020.

  • H. Yadav, “Study of Consumer Behaviour Towards Instant Food Products”, Journal of Emerging Technology and Innovative Research, Vol. 6, No. ,5 pp. 83-88, 2019.


Abstract Views: 345

PDF Views: 0




  • Consumer Perception towards Instant Food Products - A Study of Youngsters in India

Abstract Views: 345  |  PDF Views: 0

Authors

Nitya Khurana
Department of Commerce, Jagannath International Management School, India
Prachi Goyal
Department of Commerce, Chanderprabhu Jain College of Higher Studies and School of Law, India

Abstract


Food is an essential part of any living being. Food is the substance consumed to provide nutritional value and support to all the living organisms. In the present scenario, the consumer habits and buying behaviour has changed dramatically. With an increase in urbanization, moving from joint families to nuclear families, changing nature of jobs and businesses, paucity of time, convenience and change in lifestyle, have led consumer’s preferences shift from fresh and healthy food to the food which is ready to use/instant food. Instant food requires less time and energy to cook. The instant food products are prepared and packed in such a way that there is a very little or no need for preparations before consumption. Therefore, it can be used any time by slight heating. This is also the reason why these instant food items are very popular among the young generation. This paper provides an insight about the perception of youngsters of India towards the instant food products. It also encompasses the factors which influence the buying decision of instant food products among the youngsters in India.

Keywords


Consumer Perception, Instant Food, Buying Decision, Demographics.

References