ICTACT Journal on Management Studies

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Attracting, Retaining and Motivating the Indian Millennials - A Human Resource Perspective


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1 Department of Commerce, Sri Venkateswara College, India
     

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Millennials are the people born between 1981-1996. Much research has been done in the west with regard to the characteristics, needs, motivations and attitudes of the millennials but not much work has been done with regard to the same in India. Since India’s population constitutes 36% millennials it is pertinent to study their needs, attitudes and motivations as these factors impact the Human Resource Practices of organizations to attract, retain and motivate them. This study is a descriptive study which has been carried out in the following phases: understanding the term millennials, literature review on the nature and characteristics of millennials in the west, studying reports and research work on Indian millennials, Identifying similarities between western and Indian millennials, exploring the human resource practices used in India to attract, retain and motivate the millennials and superimposing the findings of Indian and western research on millennials on the HR practices of Indian companies to attract, retain and motivate the Indian millennials.

Keywords

Millennials, Flexi Work, Work Life Balance, Mentoring
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  • Attracting, Retaining and Motivating the Indian Millennials - A Human Resource Perspective

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Authors

Arpita Kaul
Department of Commerce, Sri Venkateswara College, India

Abstract


Millennials are the people born between 1981-1996. Much research has been done in the west with regard to the characteristics, needs, motivations and attitudes of the millennials but not much work has been done with regard to the same in India. Since India’s population constitutes 36% millennials it is pertinent to study their needs, attitudes and motivations as these factors impact the Human Resource Practices of organizations to attract, retain and motivate them. This study is a descriptive study which has been carried out in the following phases: understanding the term millennials, literature review on the nature and characteristics of millennials in the west, studying reports and research work on Indian millennials, Identifying similarities between western and Indian millennials, exploring the human resource practices used in India to attract, retain and motivate the millennials and superimposing the findings of Indian and western research on millennials on the HR practices of Indian companies to attract, retain and motivate the Indian millennials.

Keywords


Millennials, Flexi Work, Work Life Balance, Mentoring

References