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ICTACT Journal on Management Studies

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2018

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Engotoit, Benard

Adoption of Mobile Telephones in the National Agricultural Advisory Services Poverty Reduction Initiatives in Uganda

Abstract Views :192 | PDF Views:0

Authors

Moses Serugo ¹, Musa Bukoma Moya ¹, Benard Engotoit ², Albert Miwanda ¹

Affiliations
1 Department of Applied Computing and IT, Makerere University Business School, UG
2 Department of Computer Science and Engineering, Makerere University Business School, UG

Source

ICTACT Journal on Management Studies, Vol 4, No 2 (2018), Pagination: 712-722

Abstract

The utilization of mobile phones has penetrated the life style of most individuals in Uganda. Individuals interact and share information freely, solve various problems related to distance, time, monetary expenditures, among other problems. Based on UTAUT theory this study aimed at establishing the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions and behavioural intention to use and adoption of mobile phones. Self-administered questionnaire was used to collect data from the respondents in the five divisions of Kampala district in Uganda and using snowball sampling method, a sample of 293 National Agricultural Advisory Services (NAADS) beneficiaries was considered. The relationships and tests between the variables were done using Structural Equation Modelling (SEM). The findings of this study showed a significant positive relationship between Performance Expectancy and Behavioural intentions, facilitating conditions and Behavioural intentions to adopt mobile phones. Behavioural intentions was found to be a significant predictor of the adoption of mobile phones. The relationships between effort expectancy, social influence and behavioural intention to adopt mobile phones, were not significant. There should be enhancement in the performance of mobile phones services by providing strong network signals and providing useful mobile applications. Need for resources to use a mobile phone is its compatibility with other ICT technologies in place for better information access. Mobile platforms should be utilized for information access, because the beneficiaries intend to continue using mobile phones in the future to access and share information, recommending other beneficiaries of NAADS to use mobile phones.

Keywords

UTAUT, NAADS, Adoption, SEM, Uganda.

Full Text

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Mediating Effect of Price Value on Effort Expectancy and Behavioural Intentions to use Mobile Communication Technologies by Commercial Farmers in Uganda

Abstract Views :156 | PDF Views:0

Authors

Musa B. Moya ¹, Benard Engotoit ¹, Geoffrey Kituyi Mayoka ¹

Affiliations
1 Department of Management and Business Administration, Makerere University Business School, UG

Source

ICTACT Journal on Management Studies, Vol 4, No 2 (2018), Pagination: 754-763

Abstract

This study examines the mediating role of Price Value on Effort Expectancy and Behavioural Intentions to Use mobile communication technologies by commercial farmers in Uganda. A cross sectional design and quantitative field survey method were adopted with 302 commercial farmers’ selected using snowball and purposive sampling techniques for the survey. Statistical mediation analysis was carried out using bootstrap mediation tool in Analysis of Moments Structures (AMOS) and Statistical Package for Social Sciences (SPSS) to test for mediation between the three variables of Price value, Effort Expectancy and Behavioural Intentions to Use. Price Value was found to mediate Effort Expectancy on Behavioural Intentions to use. From the findings, there is need for knowledge creation and market research so as to understand the unique needs of price value perceived by commercial farmers on mobile communication technologies, effort expectancy and behavioural intention on demand side. The study thus provides critical literature and evidence on the mediating role of Price value on relationship between Effort Expectancy and behavioural intention of mobile communication technologies by commercial farmers in resource constrained countries like Uganda. The study further proves that there exists a direct relationship between Price Value and Effort Expectancy; Effort Expectancy and Behavioural intentions to use of Mobile communication technologies. Policy makers need to design mobile phone policies and adopt strategies geared through Price Value, Effort Expectancy and Behavioral Intentions to use. It is also imperative that Policy frameworks support the establishment of robust, cost effective and easy to use Mobile communication technologies in ministry of agriculture to enhance service delivery.

Keywords

Mobile Communication Technologies (MCTs), Price Value (PV), Effort Expectancy (EE), UTAUT2, Behavioural Intentions to Use (BIU).

Full Text

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