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Arthy, R.
- Ordering Of Food Through Online-An Empirical Study Among Young Adults
Abstract Views :215 |
PDF Views:0
Authors
S. Ramesh Babu
1,
R. Arthy
2
Affiliations
1 Department of Management Studies, Mepco Schlenk Engineering College, IN
2 Department of Information Technology, Kamaraj College of Engineering and Technology, IN
1 Department of Management Studies, Mepco Schlenk Engineering College, IN
2 Department of Information Technology, Kamaraj College of Engineering and Technology, IN
Source
ICTACT Journal on Management Studies, Vol 5, No 4 (2019), Pagination: 1089-1094Abstract
Todays’ consumers are widely using digital environment to get their required things like, cosmetics, electronic gadgets, entertainment, etc. Recently consumers started to order foods through online. This induces various service providers to move towards digital environment. There are plenty of service providers who provide services for online food ordering system and it is highly preferred by young adults whose population in India is more than other groups. So, the researcher tries to find out the preference of young adults towards online food ordering applications. The researcher identified 301 young adults in Madurai market by using convenience sampling method and structured questionnaire are used to gather data from the young adults. The gathered data are analysed by using various analysing tools like, bar chart, perceptual mapping, chi-square and regression. The finding shows that young adults are giving importance to website design and security while ordering food through online. The researcher also concludes that majority of the young adults in Madurai prefer Swiggy app to order their food.Keywords
Food Ordering App, Website Design, Perceptual Mapping, Young Adults, Security.- A Study on Travel Destination Decisions of College Students
Abstract Views :111 |
PDF Views:0
Authors
Affiliations
1 Department of Management Studies, Mepco Schlenk Engineering College., IN
2 Department of Business Administration, V.H.N. SenthikumaraNadar College, IN
3 Department of Information Technology, Kamaraj College of Engineering and Technology, IN
1 Department of Management Studies, Mepco Schlenk Engineering College., IN
2 Department of Business Administration, V.H.N. SenthikumaraNadar College, IN
3 Department of Information Technology, Kamaraj College of Engineering and Technology, IN
Source
ICTACT Journal on Management Studies, Vol 7, No 1 (2021), Pagination: 1371-1376Abstract
Travelling is the life blood that fascinates the lives of human beings. In particular, young adults are more attracted by many tourist places and they travel to visit those places. This study aims to explore how college students in the Virudhunagar District are deciding their travel destinations. The researcher considers the factors of theory of planned behaviour to explore the travel destination decisions of college students. Specifically, the study tries to find factors that influence the attitude of students towards the intention to visit a place. A questionnaire was framed by considering factors of the theory of planned behaviour model to analyse the travelling intentions of college students. The Multistage random sampling method was used to identify 300 respondents from two arts and science colleges and two engineering colleges in Virudhunagar District. Data were collected from the identified respondents using the survey method. The collected data were analysed using correlation and multiple regression methods. The results show that the attitude of the college students plays a major role in their intention to visit a place. The results also show that the students want to enjoy a lot in the tourism place; they expect good recreation facilities and fun activities to enjoy their tour.Keywords
Travel Destination, Attitude, Subjective Norms, Perceived Behavioural Control, IntentionReferences
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