Indira Management Review

Open Access Open Access  Restricted Access Subscription Access

Gap Analysis and Impact Analysis of CSR Initiative of CybageAsha (Rural Upliftment), with Special Reference to Project Category - ‘Drainage’


Affiliations
1 Indira School of Business Studies, Pune, Maharashtra, India
 

The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis.

This report includes impact analysis and gap analysis of Project Category- Drainage. Villagers are quite satisfied with sanitation project of Cybage. Health and hygiene has improved due to Cybage intervention but water supply in the toilets is still a challenge. They are quite satisfied with construction quality of these projects. But they expect Cybage intervention on a greater magnitude in order to cover majority population of their villages. Sanitation projects have helped them to save time and live a better lifestyle but there is a need to spread awareness among villagers about the importance of using and drainage system. Cybage should take an initiative to sensitize village panchayat to develop a self-sustaining model from long term sustainability perspective.


Keywords

Cybage, Drainage, Impact and Gap Analysis, CSR.
User
Notifications
Font Size


  • Cybage. (2018), Available from: https://www.cybage.com/company/responsible-business/cybage-asha

  • Cybage. (2018, November 14), Available from: Cybage: https://www.cybage.com/

  • Eweje, G.S. (2015). “CSR in Japanese Companies: Perspectives from Managers”, Business Strategy & the Environment, Vol. 24(7), pp. 678-687.

  • Kothari, C.R. (2017), “Research Methodology: Methods and Techniques (3 ed.)”. New Delhi: new age international publishers.

  • Olaniyi, T.A. (2105), “Impact of Corporate Social Responsibility on Firms’ Profitability: Evidence from Nigeria and Sierra Leone”, Amity Business Review, Vol. 16(2), pp. 1-23.

  • Pandey, S.R. (2016), “Logical Framework Analysis of Corporate Social Responsibility Initiatives of Indian Paper Industry”, Journal of Organisation & Human Behaviour, Vol. 5(4), pp. 18-29.

  • Rustinsyah. (2016), “The Impact of a Cement Company’s CSR Programmes on the Lifestyles of a Rural Community: a Case Study in the Ring 1 Area in Tuban, East Java, Indonesia”, International Journal of Sustainable Development & World Ecology, Vol. 23(6), pp. 493-503.

  • Sharma, S.A. (2017), “Qualitative Gap Analysis of Telecommunication Industry’s Corporate Social Responsibility Over Ecological Dimension”, Journal of Organisation & Human Behaviour, Vol. 6(1), pp. 28-34.

  • Stawicka, E. (2015), “Corporate Social Responsibility in the Sme Sector. An Analysis of the Key Aspects and Pillars of Developing the Csr Strategy”, Research Papers of the Wroclaw University of Economics, Vol. 1(387), pp. 170-179.

  • Varghese, R.M. (2016), “CSR Initiatives for Children - Exploring the Practices in Selected Companies in India”, Journal of Rural & Industrial Development, Vol. 4(1), pp. 15-22.


Abstract Views: 325

PDF Views: 107




  • Gap Analysis and Impact Analysis of CSR Initiative of CybageAsha (Rural Upliftment), with Special Reference to Project Category - ‘Drainage’

Abstract Views: 325  |  PDF Views: 107

Authors

Yogesh D. Mahajan
Indira School of Business Studies, Pune, Maharashtra, India

Abstract


The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis.

This report includes impact analysis and gap analysis of Project Category- Drainage. Villagers are quite satisfied with sanitation project of Cybage. Health and hygiene has improved due to Cybage intervention but water supply in the toilets is still a challenge. They are quite satisfied with construction quality of these projects. But they expect Cybage intervention on a greater magnitude in order to cover majority population of their villages. Sanitation projects have helped them to save time and live a better lifestyle but there is a need to spread awareness among villagers about the importance of using and drainage system. Cybage should take an initiative to sensitize village panchayat to develop a self-sustaining model from long term sustainability perspective.


Keywords


Cybage, Drainage, Impact and Gap Analysis, CSR.

References