Editorial

As business evolves from century to century, and from generation to generation, there is a welcome realization that business can not limit its purpose to making money for its owners. While the predominant profit motive in investing cannot be questioned this proposition is no longer considered fully valid. That the revenues earned by a business organization are part of the pie held by the society as a stakeholder in the business has come to gain acceptance. As such, the need for corporates to return to society atleast a part of what it has given them is accepted as a valid claim on the corporate's profits. But is it always the altruistic motive that sees corporate spending on CSR?