Table of Contents
Vol 9, No 1 (2015)
Editorial
| Editorial | ||
| P. G. Vijairaghavan | ||
| Vol 9, No 1 (2015), Pagination: 3-3 | ||
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Abstract Views: 350 | PDF Views: 139 | |
Research and Academic Papers
| Evaluation of Need, Motivation and Study of Akshay S. Bhat Strategic Alliances Among Corporates | ||
| Akshay S. Bhat | ||
| Vol 9, No 1 (2015), Pagination: 4-15 | ||
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Abstract Views: 485 | PDF Views: 164 | |
| The Relationship between Dividend Payout Fakhruddin Sunelwala and Firm Performance: A study of Automobile Companies Operating in India | ||
| Fakhruddin Sunelwala, Akash Deepak Agrawal | ||
| Vol 9, No 1 (2015), Pagination: 16-22 | ||
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Abstract Views: 406 | PDF Views: 258 | |
| Marketing Communications Management Concepts & Theories, Cases and Practices | ||
| Joshua O. Miluwi | ||
| Vol 9, No 1 (2015), Pagination: 23-31 | ||
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Abstract Views: 488 | PDF Views: 210 | |
| Women in Management in India: A Review of Literature and Identification of Research Issues | ||
| Adela Kazmi, Azhar Kazmi | ||
| Vol 9, No 1 (2015), Pagination: 32-48 | ||
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Abstract Views: 899 | PDF Views: 1026 | |
Poser
| Gender, Sexuality, and Body Politic in Modern Asia | ||
| Neetu Sharma | ||
| Vol 9, No 1 (2015), Pagination: 49-57 | ||
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Abstract Views: 454 | PDF Views: 173 | |
Case Study
| Customer Barriers and Product Disposition in Probiotic Market - A Case Study of Yakult in India | ||
| Aman Goyal, Anshika Gupt | ||
| Vol 9, No 1 (2015), Pagination: 58-63 | ||
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Abstract Views: 470 | PDF Views: 1000 | |