Vol 9, No 1 (2015)

Table of Contents

Vol 9, No 1 (2015)

Editorial

Editorial
P. G. Vijairaghavan
 Vol 9, No 1 (2015), Pagination: 3-3
ABSTRACT |  PDF Abstract Views: 301  |  PDF Views: 119

Research and Academic Papers

Evaluation of Need, Motivation and Study of Akshay S. Bhat Strategic Alliances Among Corporates
Akshay S. Bhat
 Vol 9, No 1 (2015), Pagination: 4-15
ABSTRACT |  PDF Abstract Views: 347  |  PDF Views: 136
The Relationship between Dividend Payout Fakhruddin Sunelwala and Firm Performance: A study of Automobile Companies Operating in India
Fakhruddin Sunelwala, Akash Deepak Agrawal
 Vol 9, No 1 (2015), Pagination: 16-22
ABSTRACT |  PDF Abstract Views: 316  |  PDF Views: 232
Marketing Communications Management Concepts & Theories, Cases and Practices
Joshua O. Miluwi
 Vol 9, No 1 (2015), Pagination: 23-31
ABSTRACT |  PDF Abstract Views: 309  |  PDF Views: 181
Women in Management in India: A Review of Literature and Identification of Research Issues
Adela Kazmi, Azhar Kazmi
 Vol 9, No 1 (2015), Pagination: 32-48
ABSTRACT |  PDF Abstract Views: 755  |  PDF Views: 998

Poser

Gender, Sexuality, and Body Politic in Modern Asia
Neetu Sharma
 Vol 9, No 1 (2015), Pagination: 49-57
ABSTRACT |  PDF Abstract Views: 341  |  PDF Views: 129

Case Study

Customer Barriers and Product Disposition in Probiotic Market - A Case Study of Yakult in India
Aman Goyal, Anshika Gupt
 Vol 9, No 1 (2015), Pagination: 58-63
ABSTRACT |  PDF Abstract Views: 375  |  PDF Views: 730