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Arun, B. K.
- Challenges in the Development of Image of Retail Stores in India
Abstract Views :386 |
PDF Views:188
Authors
Y. Hemantha
1,
B. K. Arun
2
Affiliations
1 Bharathiar University, IN
2 Jain University, Bangalore, IN
1 Bharathiar University, IN
2 Jain University, Bangalore, IN
Source
Indira Management Review, Vol 10, No 1 (2016), Pagination: 38-43Abstract
As the retail stores are spawning across the nation portraying the merchandise offering in National brands has become common phenomenon. As retailers introduced Private label brands there is a possibility that the perceived image of stores by the customers have changed altogether In this context, the retailer has to develop the favorable response from the customer and society as a whole. Image of Retail store has been an important variable in store patronage and it is widely accepted that psychological factors have a significant role in formation of store image .Moreover; it is a way of differentiation in the retail business. In this scenario, the retailers have to design the store which affects their image positively to the customers and society as a whole. The paper intends to know more about the image of Retail Store and the significant factors affecting it.Keywords
Image, Retail Store, Fashion Merchandise, Visual Merchandising.Full Text
References
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