Indira Management Review

IVIihir Bholey ¹

Affiliations
1 National Institute of Design (NID), Ahmedabad, IN

Abstract

This empirical paper is based on the presumption that design intervention at the level of system thinl<ing may help address the issue of conflict between the organized and the unorganized retail business. It also analyzes the state social responsibility alongside the corporate social responsibility in the context of society's expectation from both of them and highlights the role they can play together towards discharging their social responsibility Besides that, the paper underscores the fact that design intervention in this context is possible more at the strategic level of 'problem solving' than just responding by creating another physical entity which design is often expected to do.

Keywords

Parallel Retail Complex (PRC), Corporate Social Responsibility (CSR), State Social Responsibility (SR), Design System Thinking (DST), Organized Retail.

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