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Pujar, Rajlaxmi Pramod
- A Study of Customer Awareness of Sustainability Initiatives taken at Star Category Hotels in Hinjewadi Area of Pune
Abstract Views :371 |
PDF Views:104
Authors
Affiliations
1 Indira School of Business Studies, Pune, IN
1 Indira School of Business Studies, Pune, IN
Source
Indira Management Review, Vol 11, No 2 (2017), Pagination: 51-58Abstract
Sustainability has become a critical business issue for all industries. The growing worldwide tourism industry and its potential impact on the environment has become a hot topic within the global hospitality industry. There has been an increase in the consciousness of sustainability issues over the last decades amongst hoteliers and investors. They have started to consider the impact on the environment and society of hotel development and operations and sustainability issues are now being considered in most aspects of the hotel industry. This study reviews sustainable initiatives undertaken by various international and Indian hotels. A primary research was conducted to understand the awareness of customers regarding various sustainable initiatives carried out at hotel properties of star category (Sayaji, Gateway, Raddison Blu, Holiday Inn and Courtyard), of Hinjewadi area in Pune and whether knowledge regarding the same will have any impact on their purchase decision.Keywords
HVS-Hotel Valuations and Appraisals, O& M-Operations and Maintenance, LFC-Liquid Food Composter, LEED-Leadership in Energy and Environmental Design.References
- Sloan, P. Legrand, W. & Chen, J.S. (2013) Sustainability in the Hospitality Industry: Principles of Sustainable Operations. 2nd edition. New York, Routledge
- www.hvs.com
- www.hotelmanagement.net
- www.masterbuilder.co.in
- www.outlookindia.com
- A Study of Corporate Social Responsibility Initiatives by Cybage in Context with Infrastructure (Road Construction and Community Hall) in Select Rural Areas of Pune District
Abstract Views :352 |
PDF Views:121
Authors
Affiliations
1 Indira School of Business Studies, Pune, Maharashtra, IN
1 Indira School of Business Studies, Pune, Maharashtra, IN
Source
Indira Management Review, Vol 12, No 2 (2018), Pagination: 76-94Abstract
The aim of the report is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. To achieve these objectives, data was collected using questionnaire and data was sought from the beneficiaries who are benefited by the CSR Projects of Cybage in their village with respect to infrastructure which includes road construction and community hall.
Keywords
Caybage, Road Construction and Community Hall, CSR.References
- Pradhan, S., Ranjan, A. (2011), “Corporate Social Responsibility in Rural Development Sector: Evidences from India”, School of Doctoral Studies (European Union) Journal, Vol. 2, pp. 139-147.
- Sharma, S., Sharma, R. and Kishor, J. (2013),” Emerging Trends in Corporate Responsibility in India- A Descriptive Study”, Global Journal of Commerce and Management Perspective, Vol. 2(2), pp. 58-62.
- Srivastava, A., Negi, G., Mishra, V., Pandey, S. (2012), “Corporate Social Responsibility: A Case Study of TATA Group”, IOSR Journal of Business and Management, Vol. 3(5), pp. 17-27.
- Available from: www.cybage.com