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Indira Management Review, Vol 8, No 2 (2014), Pagination: 66-67
Abstract
This amazingly well-written book talks about the sole factor behind Apple's success, that is Simplicity. Ken mentions that leadership, vision, talent, imagination, and incredible hard work may have just a bit to do with Apple's success, but it's Simplicity that's burned deep into the company's DNA, and serves as a guide for legions of employees around the world. It seems, for Steve Jobs, Simplicity was a religion. The obsession with Simplicity is what separates Apple from other technology companies across the globe.
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