International Journal of Advances in Social Sciences

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A Study on Consumers in Special Reference to TV Advertisements


Affiliations
1 Commerce Dept., Christ College, Jagdalpur, India
2 Commerce Dept., Vivekanand Mahavidyalaya, Raipur, India
     

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Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market.

Keywords

Consumer Behavior, TV Advertisements, Marketing , Marketing Activity, FMCG(fast Moving Consumer Goods).
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  • A Study on Consumers in Special Reference to TV Advertisements

Abstract Views: 437  |  PDF Views: 1

Authors

Rahul Patel
Commerce Dept., Christ College, Jagdalpur, India
Ashish Dubey
Commerce Dept., Vivekanand Mahavidyalaya, Raipur, India

Abstract


Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market.

Keywords


Consumer Behavior, TV Advertisements, Marketing , Marketing Activity, FMCG(fast Moving Consumer Goods).