International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Farmers’ Brand Preference and Loyalty Towards Tomato Seeds in Chittoor District of Andhra Pradesh


Affiliations
1 Institute of Agribusiness Management, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India
2 Department of Agricultural Economics, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India
     

   Subscribe/Renew Journal


Among all agricultural farm inputs like seed, soil, machinery, fertilizer, irrigation etc. A good quality seed is a considered as major important farm input as it directly contributes to a good crop production which further makes farmer to earn income by marketing the surplus to consumers. Different seed brands are realised by public and private companies in the market which is becoming a challenging for farmer to choose a good quality seed brand for cultivation purpose. As tomato is considered as one of most profitable crop, majority of the farmers choose it for commercial purpose. A study was made to know about the farmers’ brand preference towards tomato seed and finding the reasons that making farmer to choose a specific brand. Study has conducted by choosing two blocks i.e., Mulakalacheruvu and Nimmanapalle of Chittoor district and information was collected from 120 sample farmers from cluster of villages through random sampling procedure. Top eight brands of tomato seed were taken for study and ranking was done through simple weighted average method and it was found that majority of the farmers prefer SAHOO (TO-3251) followed by PHS SWEAKAR (448). Because of its characteristics of high yield and resistance to pest and diseases and when specific brand gives good crop yields for farmers, then the studies analysed that there will be repetitive purchase of that brand and farmers will shift irrespective of considering the cost of seed.

Keywords

Farmers Loyalty, Brand Switching, Credit, Agri Fairs.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Dhadhal, C.H. (2018). Brand Preference of Consumers for Selected Brands of FMCG Products -A Study of Rajkot City. Raj. J. Appl. Res., 04(05):1708–1712.

  • Geeta (2015). Brand preference of packed milk A study of urban consumers in Rohtak district. Internat. J. Enhanced Res. Mgmt. & Computer Applications, 4(6): 29-35.

  • Gogulamanda, Shravan Kumar, Samsai, T. and Praveena, S. (2017). Brand preference of farmers and dealers towards Bt cotton hybrid seeds in Guntur district of Andhra Pradesh. Internat. J. Com. & Bus. Mgmt., 10(2): 83-88.

  • Kamarasan, V. and Narayanan, S. (2014). Commerce a study on brand preference of packaged spices in Maduri. Global J. Res. Analysis, 3(7): 47–50.

  • Kumaresh, K. and Praveena, S. (2012). Farmer’s attitude and brand preference of bio inputs with special reference to bio fungicide in Erode district of Tamil Nadu. Internat. J. Com. & Bus. Mgmt., 5(2): 190-196.

  • Rajarashmi, P.S. and Sudarsana, G. (2004). Buyer behaviour of home appliances with special reference to microwave products in Bangalore city. Indian J. Marketing, 34 (1): 19-24.

  • Rana, G.J., Momin, I.A. and Birari, U. (2019). Factors influencing the brand preference and farmers loyalty towards Bt cotton in Sabarkantha district. Internat. J. Chemical Studies, 7(5): 111–115.

  • Rohini, A. and Padmanaban, N.R. (2001). Farmers brand and dealer loyalty to pesticides in Coimbatore district. Madras Agric. J.,87(1/3): 133-137.

  • Sajjan, S.S. and Kerur, N.M. (2018). To assess the brand preference in hybrid cotton seeds in North Karnataka. Internat. J. Com. & Bus. Mgmt., 11(1): 75–80.

  • Sanjaya, S.G. and Abdul, W.K. (2002). study on buying behaviour of branded fine rice. Indian J. Agric. Mktg., 32(7):54-58.

  • Sarwade, D.K. (2011). Brand preferences and consumption pattern of edible oils in Maharashtra state. Internat. Conference Econ. & Finance Res., 4(2): 330–334.

  • Shiva Kumar, M.P. (2014). Brand preference and buying decisionA study with reference to organized Indian edible oil brands. African J. Marketing Mgmt., 6(2): 17-26.

  • Sivasankaran, S. and Sivanesan, R. (2013). Brand preference of packed milk-comparative study on rural and urban consumers in Kanyakumari district. Internat. J. Business & Mgmt. Invention, 2(7): 23-35.

  • Vani, G., Ganesh Babu, M. and Panchanatham, N. (2010) Toothpaste Brands – A Study of Consumer Behavior in Bangalore City. J. Economics & Behavioral Studies, 1(1): 27-39.

  • Zikiene, K. (2012). Research of factors influencing loyal customer switching behaviour: updated and revised in the context of economical crisis. Mgmt. Organizations Systematic Res., 6(1): 143-154.


Abstract Views: 589

PDF Views: 1




  • Farmers’ Brand Preference and Loyalty Towards Tomato Seeds in Chittoor District of Andhra Pradesh

Abstract Views: 589  |  PDF Views: 1

Authors

M. Bala Krishna
Institute of Agribusiness Management, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India
Seedari Ujwala Rani
Department of Agricultural Economics, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India
I. Bhavani Devi
Department of Agricultural Economics, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India
K. Azmath Hussain
Institute of Agribusiness Management, S.V. Agricultural College (ANGRAU), Tirupati (A.P.), India

Abstract


Among all agricultural farm inputs like seed, soil, machinery, fertilizer, irrigation etc. A good quality seed is a considered as major important farm input as it directly contributes to a good crop production which further makes farmer to earn income by marketing the surplus to consumers. Different seed brands are realised by public and private companies in the market which is becoming a challenging for farmer to choose a good quality seed brand for cultivation purpose. As tomato is considered as one of most profitable crop, majority of the farmers choose it for commercial purpose. A study was made to know about the farmers’ brand preference towards tomato seed and finding the reasons that making farmer to choose a specific brand. Study has conducted by choosing two blocks i.e., Mulakalacheruvu and Nimmanapalle of Chittoor district and information was collected from 120 sample farmers from cluster of villages through random sampling procedure. Top eight brands of tomato seed were taken for study and ranking was done through simple weighted average method and it was found that majority of the farmers prefer SAHOO (TO-3251) followed by PHS SWEAKAR (448). Because of its characteristics of high yield and resistance to pest and diseases and when specific brand gives good crop yields for farmers, then the studies analysed that there will be repetitive purchase of that brand and farmers will shift irrespective of considering the cost of seed.

Keywords


Farmers Loyalty, Brand Switching, Credit, Agri Fairs.

References