https://i-scholar.in/index.php/Ijcbm/issue/feed International Journal of Commerce & Business Management 2020-07-28T12:28:42+00:00 Dr. Alka Singh hahs_2005@yahoo.com Open Journal Systems <div id="i-scholarabout">International Journal of Commerce and Business Management is an official publication of the HAS. It features the original research in all branches of Commerce and Business Management and other cognate branches of sufficient re levance. Thejournal publishes three types of articles. i.e. Review/Strategy/Case study (exclusively by invitation from the personalities of eminence), Research paper and Research Note. The manuscripts should be submitted in triplicate with CD in all respect to the Editor, Inter national J ournal of Commerce and Business Management</div> https://i-scholar.in/index.php/Ijcbm/article/view/202794 Job satisfaction of workers of KERAFEDOil Complex, Karunagappally, Kollam 2020-07-28T12:28:28+00:00 Soni Solaman sonisolaman1@gmail.com The study entitled “Job satisfaction of workers of KERAFED Oil Complex, Karunagappally, Kollam” had been undertaken to examine the level of satisfaction of workers in the organisation. Ten parameters structured around Frederick Hertzberg’s Motivation-Hygiene Theory had taken for the study. The sample size of the study is 70 permanent workers along with 10 temporary workers as a control group. Satisfaction indices and percentages were used to analyze the data obtained through structured interview schedule. The satisfaction levels are categorized into five; excellent (above 80), good (61-80), moderate (41-60), poor (21-40) and very poor (upto 20). The majority of workers were married males are Hindus belonged to OBC category, aged between 41-50 years with higher secondary education and in service for 20-25 years. Most of the workers were having owned house with lands between 1-10 cents and cent per cent of the workers owned two wheelers. From the ten selected parameters, the level of satisfaction of permanent workers was excellent for the parameters viz.,work hours, government policy, superiors managing ability, employee welfare activities, degree of participation and interpersonal relationship whereas three parameters viz.,quality of physical environment, satisfaction with wages and retirement benefits and job security and promotional benefits were categorised as good. However the company and administrative policy was categorized as moderate. Out of ten parameters, six parameters obtained satisfaction index above the overall job satisfaction index. The overall job satisfaction index of 81 per cent for permanent workers is closer to the upper limit of the category of good may be because of the comparatively low satisfaction indices obtained for the parameters viz.,company and administrative policy, quality of physical environment, satisfaction with wages and retirement benefits and job security and promotional benefits. The overall job satisfaction index of permanent workers was 81 per cent which indicates level of satisfaction as excellent whereas for temporary workers, it was 73 per cent which indicates level of satisfaction as good. 2020-04-01T00:00:00+00:00 https://i-scholar.in/index.php/Ijcbm/article/view/202795 Identification of Agricultural Information Needs and Development of Suitable Information Flow Model for Effective Dissemination of Agricultural Information through Web and Mobile Applications 2020-07-28T12:28:29+00:00 J. Phani Vardhan jpvardhan.3@gmail.com N. T. Krishna Kishore Y. Prabhavathi Farmers need information at all stages from crop production to post-harvest management. With the advent of ICT drastic changes in agricultural information dissemination is been seen. To know the information and media that famers prefer a study was conducted in Krishna and Guntur districts of Andhra Pradesh. Purposive cum random sampling was used to select sample and data was collected using schedules. Factor analysis technique was used to reduce the number of variables to eight. Video and text messages were major media preferences of farmers. Model deciphering the flow of information through IT enabled devices was figured followed by scope and strategies for penetration of ICT to farmers were also suggested. 2020-04-01T00:00:00+00:00 https://i-scholar.in/index.php/Ijcbm/article/view/202796 Scenario Analysis of Different Social Media Platforms for Consumer Decision Making Process 2020-07-28T12:28:29+00:00 Shobha Pandey shobha.orchid@gmail.com Saurabh Singh As social media is ubiquitous, its usage is growing rapidly. Social media has impacted the decision-making process of consumers. This research aims to do a scenario analysis of six social media platforms based on consumers’ preferences. It presents the consumers preferences during different stages of decision-making process. The selected platforms are Facebook, Twitter, LinkedIn, YouTube, Company Portal and Consumer Opinion Forums. These platforms are selected on the basis of their ranking on Alexa.com site. The study used datafrom 250 social media users of Delhi and responses are evaluated using descriptive statistics. The results depicted that consumers perceive different social media platform with different perspective and use different social media platforms for each stage of consumer decision making. 2020-04-01T00:00:00+00:00 https://i-scholar.in/index.php/Ijcbm/article/view/202797 Pomegranate cultivation in Mukteshwar, Uttarakhand–A new Initiation for Economic Upliftment 2020-07-28T12:28:29+00:00 Narayan Singh naturewithnary@gmail.com Horticulture was an important and prime activity of farmers in Uttarakhand Himalaya,but presently, the horticulture farming facing great stress due to climate change, land use change, unscientific management and un-willingness of farmers. The present study was under taken to know the scope of cluster base Pomegranate cultivation. Different issues identified as a community vision for the development of this promising area. One year growth data was validated and measured in this study. 2020-04-01T00:00:00+00:00 https://i-scholar.in/index.php/Ijcbm/article/view/202798 Farmers’ Brand Preference and Loyalty Towards Tomato Seeds in Chittoor District of Andhra Pradesh 2020-07-28T12:28:29+00:00 M. Bala Krishna gangakrishna504@gmail.com Seedari Ujwala Rani I. Bhavani Devi K. Azmath Hussain Among all agricultural farm inputs like seed, soil, machinery, fertilizer, irrigation etc. A good quality seed is a considered as major important farm input as it directly contributes to a good crop production which further makes farmer to earn income by marketing the surplus to consumers. Different seed brands are realised by public and private companies in the market which is becoming a challenging for farmer to choose a good quality seed brand for cultivation purpose. As tomato is considered as one of most profitable crop, majority of the farmers choose it for commercial purpose. A study was made to know about the farmers’ brand preference towards tomato seed and finding the reasons that making farmer to choose a specific brand. Study has conducted by choosing two blocks i.e., Mulakalacheruvu and Nimmanapalle of Chittoor district and information was collected from 120 sample farmers from cluster of villages through random sampling procedure. Top eight brands of tomato seed were taken for study and ranking was done through simple weighted average method and it was found that majority of the farmers prefer SAHOO (TO-3251) followed by PHS SWEAKAR (448). Because of its characteristics of high yield and resistance to pest and diseases and when specific brand gives good crop yields for farmers, then the studies analysed that there will be repetitive purchase of that brand and farmers will shift irrespective of considering the cost of seed. 2020-04-01T00:00:00+00:00 https://i-scholar.in/index.php/Ijcbm/article/view/202799 Management Concepts- An Introspection in the Indian Context 2020-07-28T12:28:42+00:00 G. Vivek vivek14996@gmail.com A. Agilan S. Hemalatha Management theories emerged in Europe and USA serve as the basis for all the management concepts applicable in a business organization. Management and administration are the foundation stones for an organization. The concepts of management are completely designed in the western countries which is adopted by all business organization. Japan has its unique management style which is ischolar_mained in quality of a product and loyalty towards work. In this scenario it is questionable whether India is lacking in its own management theory. This article tries to introspect the management concepts hidden in our glorious past. 2020-04-01T00:00:00+00:00