Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Phani Vardhan, J.
- Identification of Agricultural Information Needs and Development of Suitable Information Flow Model for Effective Dissemination of Agricultural Information through Web and Mobile Applications
Abstract Views :427 |
PDF Views:0
Authors
Affiliations
1 Institute of Agribusiness Management, Acharya N.G. Ranga Agricultural University, Guntur (A.P.), IN
1 Institute of Agribusiness Management, Acharya N.G. Ranga Agricultural University, Guntur (A.P.), IN
Source
International Journal of Commerce & Business Management, Vol 13, No 1 (2020), Pagination: 9-15Abstract
Farmers need information at all stages from crop production to post-harvest management. With the advent of ICT drastic changes in agricultural information dissemination is been seen. To know the information and media that famers prefer a study was conducted in Krishna and Guntur districts of Andhra Pradesh. Purposive cum random sampling was used to select sample and data was collected using schedules. Factor analysis technique was used to reduce the number of variables to eight. Video and text messages were major media preferences of farmers. Model deciphering the flow of information through IT enabled devices was figured followed by scope and strategies for penetration of ICT to farmers were also suggested.Keywords
ICT, Dissemination, Information, Web, Mobile.References
- Afzal, M., Zubairi, A.J., Akram and Attiya (2015). Agri-kiosk – a digital tool to reach farmers and rural communities studied the features of digital kiosk. Internat. J. Appl. Engg. Res., 10(15):35650- 35656.
- Chatterjee, K. and Dasgupta, S. (2016). Towards Indian agricultural information: a need-based information flow model. Internat. J. Humanities & Soc. Sci. Invention, 5(3): 8-14.
- Franklyn, C. and Tukur, A. (2012). Problems and prospects of adopting ICT in agriculture: some comments. African J. Agric. Res. & Development, 5(3): 39-47.
- International Crop Research Institute for Semiarid Tropics. Climate based information through mobiles. 2017. https://www.icrisat.org/digitalagriculture/.
- Narine, L.K., Harder, A. and Roberts, G.T. (2019). Farmer’s intention to use text messaging for extension services in Trinidad. J. Agric. Edu. & Extn., 25(4): 293-306.
- Roman, R. and Colle, R.D. (2003). Content creation for ICT development projects: Integrating normative approaches and community demand. Information Technology for Development, 10(2): 85–94.
- Sarada, O. (2018). Preferred communication sources and information needs of the rice farmers of Prakasam district of Andhra Pradesh.J. Farm Sci., 31(2): 168-171 .