Refine your search
Collections
Co-Authors
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Godawat, Asha
- Opinion of Readers towards Various Components of the Magazine
Abstract Views :288 |
PDF Views:0
Authors
Premlata
1,
Asha Godawat
1
Affiliations
1 Department of Home Science Extension and Commuincation Management, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), IN
1 Department of Home Science Extension and Commuincation Management, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), IN
Source
International Journal of Home Science Extension and Communication Management, Vol 3, No 2 (2016), Pagination: 54-58Abstract
The present study was focused on the objective to find out the opinion of readers towards various components of magazine Rajasthan Kheti Pratap. The study was conducted in Bhinder panchayat samiti of Udaipur district, Rajasthan. The sample consisted of selected 100 readers from four villages of Bhinder i.e. vallabhnagar, Bhinder, Bhatevar and Vana. Personal interview technique was used for collecting data from the respondents. Frequency distribution, percentage, mean per cent score were used for analysis of data. The majority of the respondents (66%) had favourable and 20 per cent of them had unfavourable and only 14 per cent had most favourable opinion with the various components viz., cover page, content, language, format, illustration, management of magazine Rajasthan Kheti Pratap.Keywords
Opinion, Magazine.References
- Dhananjay, B. and Nataraju, M.S. (2009). Content analysis of farm advertisements in print and electronic media.Mysore J. Agric. Sci., 43 : 792-796.
- Kaur, M. and Kaur, S. (2013). Qualitative analysis of contents of Changi Kheti magazine. J. Community Mobilization & Sustainable Development, 8 :100-104.
- Patel, J.K., Patel, B.M., Badhe, D.K. and Gulkari, K.D. (2011). Authors motivation towards writing articles in Krushijivan farm magazine. Agric.Update, 6(3&4): 185-187.
- Patel, J.R. and Soni, N.V. (2014). Impact ofKrushi Jivan farm magazine pertaining to cognitive domain on subscribers. Agric. Update, 9(1): 136-138
- Patil, S.D. and Kadam, R.L. (2014). Study of usefulness and critical analysis of illustrations appeared in Shetkari farm magazine. Indian J. Extn. Edu. & Rural Develop., 22:200-202.
- Seemaprakalpa and Laxmi, Vibha (2013). Home science advertisement coverage in hindi magazine Vanita Agric. Update, 8(3): 378-381.
- Vatta, L., Dhaka, B.L. and Chayal, K. (2010). Content analysis of farm magazine.Indian Res. J. Extn. Edu., 10 :70.
- Televiewing Behaviour of Farm Women Regarding Farm and Home Related Programmes
Abstract Views :703 |
PDF Views:0
Authors
Neha Goswami
1,
Asha Godawat
1
Affiliations
1 Department of Home Science Extension and Communication Management, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), IN
1 Department of Home Science Extension and Communication Management, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), IN
Source
International Journal of Home Science Extension and Communication Management, Vol 4, No 2 (2017), Pagination: 70-76Abstract
Information is the strongest tool in today’s technical world. For imparting any new information to the people “media” play a trenchant role in diffusion of information to make people updated and interested enough to participate in it. Mass media is playing a ponderous role by transmitting need based information in the quickest time to a larger public. Out of many mass media sources TV had won a special status in disseminating information in particularly to rural areas. Undoubtedly, television is an influential and appealing medium, capable to draw the attention of too many viewers regardless of the literacy or illiteracy. The main objective of this investigation was to study the televiewing behaviour of farm women regarding farm and home related programmes. In terms of the research design to collect the primary data of the study, the quantitative approach by means of interview schedule has been adopted to generate the primary data of the study where a total of 100 respondents, comprising of farm women from the Badgaon panchayat samiti of Udaipur district, Rajasthan have been selected as the main respondents of the study. The data were collected through personal interview method and subjected to statistical analysis. The study has revealed a number of important findings which reveal that more than 70 per cent of the respondents know the correct name, day, timing and duration of farm and home related programmes telecast on different channels. Apart from this, the findings of the study also revealed that majority of the respondents preferred evening time and demonstration mode of presentation.Keywords
Televiewing, Behaviour, Farm Women, Programmes, Farm, Home.References
- Ansari, M. N. and Singh, A. (2006). A study on relative preference of T.V. viewer’s towards agricultural programmes. Asian J. Extn. Edu., 25 : 68-72.
- Ansari, M. N. (2015). Differential characteristics of viewers and non-viewers of farm TV programmes. J. Communic. Stud., 33 : 18-26.
- Badodiya, S. K., Daipuria, O. P., Shakya, S. K., Garg, S. K. and Nagayach, U. N. (2010). Perceived effectiveness of farm telecast in transfer of agricultural technology. Indian Res. J. Extn. Edu., 10 : 109-111.
- Bhargava, K. 2007. A study on televiewing behaviour and utilization of farm and home related TV programmes in Udaipur district. M.Sc. (H.Sc.) Thesis, Maharana Pratap University of Agriculture and Technology, Udaipur, RAJASTHAN (INDIA).
- Chaturvedi, V. K. and Singh, P. (2010).Correlates of television advertisement viewing behaviour of rural viewers. Indian J. Extn. Edu., 46 (1) : 67-69.
- Jhajharia, A. K., Khan, I. M., Bangarva, G. S. and Jhajharia, S. (2012). Awareness of farmers about farm based radio and television programmes. Rajasthan J. Extn. Edu., 20 : 9-14.
- Kakade, O. and Kolar, T. (2013). Media habits among women organic farmers in Karnataka. Internat. J. Humanities & Social Sci. Invention, 2 (8):5-10.
- Katole, R. T., Wankhade, P. P. and Gomase, A. S. (2009). Content analysis of agricultural telecast programmes. Asian J. Extn. Edu., 27 : 10-16.
- Khandikar, D. N., Nirban, A. J. and Sananse, S. L. (2010). Effectiveness of agricultural programmers of ETV channel as perceived by televiewing farmers in Dhule district. Agric. Update, 5 (3&4) : 456-461.
- Kumari, S. (2006). Electronic media (Television) utilization by rural women of Patna district. M.Sc. Thesis, Maharana Pratap University of Agriculture and Technology, Udaipur, RAJASTHAN (INDIA).
- Lad, A.S. and Deshmukh, P.R. (2014). Utility perception of mass media by farm women. Indian J. Extn. Edu., 10 :76-79.
- Malgar, G. (2007). Radio listening and televiewing behaviour of rural women. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, KARNATAKA (INDIA).
- Meenakshisundaram, K. S. (2013).A Study of the attitude and Television viewing behaviour of farm women towards farm telecast programmes of Chennai Door Darshan. Internat. J. Phy. & Soc. Sci., 3: 21- 35.
- Muhammad, I., Sher, M., Khan, G. A. and Muhammad, A. (2006). Role of mass media in the dissemination of agricultural technologies among farmers. Internat. J. Agric. & Biol., 3 : 417- 419.
- Nagaych, U. N., Shakya, S. K. and Garg, S. K. (2009). Listening and viewing behaviour of farmers about agricultural programmes. Agric. Extn. Rev.,12 : 30-37.
- Patel, M. C. and Chauhan, N. B. (2008). Impact of television on capacity building of farmers. Agric. Sci. Digest, 28 (4):301-303.
- Patel, M. C. and Chauhan, N. B. (2009). Correlation of farm televiewing farmer’s knowledge on improved animal husbandry practices with different characteristics. Karnataka J. Agric. Sci., 22 : 931-932.
- Patel, M.C. and Chauhan, N.B. (2013). Farm televiewing behavior of farmers. Karnataka J. Agric. Sci., 26 : 322-323.
- Ramakrishna, H. (2012). Television viewing behaviour of rural women. Global Research Analysis, 1 (2) : 35-36.
- Shobha, Rathore, S. and Joshi, P. (2008). An assessment of televiewing behaviour of homemakers. J. Communic. Stud., 26 : 39-45.
- Singh, J., Chahal, V. P. and Vidyulata (2014). Farm telecast viewing behaviour of farmers in Haryana. Indian Res. J. Extn. Edu., 14 : 66-69.
- Singh, M., Meenakshi and Kuldeep (2014). Awareness and utilization of “Krishi Darshan” program among the farmers: A case study of Gharwal village of District Sonepat, Haryana. Internat. J. Inform. & Futurist. Res., 1(6):1-5.