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Globalization and reforms wave in India has given a new boost to its economy. There have been tremendous changes in the livelihood of the people across all regions. Rural areas have witnessed a dramatic change in various facets of life. Therefore, rural transformation is a process of comprehensive societal change whereby rural societies diversify their economies and reduce their reliance on agriculture;move from farm sector to nonfarm sector, become dependent on distant places to trade and to acquire goods, services, and ideas; move from dispersed villages to towns and small and medium cities; and become culturally more similar to large urban agglomerations. The rural transformation is the result, first of all, of the action of global drivers, such as the diversification of rural economies away from agriculture, the globalization of agri-food systems, and the urbanization of rural regions. While global forces drive this transformation, they are mediated by localized social structures, institutional frameworks, and local societies with different levels of human agency. The interplay of global and local factors explains why the rural transformation between and within different countries has different outcomes in terms of economic growth, social inclusion, and environmental sustainability.
This paper discusses all those major changes in rural transformation arisen out of the role of education and media both print and electronic in the Raath area of Rajasthan state. This study is part of the major project which identified various new drivers of growth and rural transformation in this region. For this study two variables have been selected which are described as two drivers of growth- education and media. It also explores future prospectus of the socio-economic and socio-cultural life of the people of Raath region.

Keywords

Rural Transformation, Globalization, Economic Growth, Urbanization, Economic Diversification, Social Structures.

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