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Political Branding and Consumer Citizen:The New Paradigm of Modern Electorate


Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India
 

Branding is an aspect of marketing which touches various aspects of our life in numerous way's. When one talks about polities. the arena may not he traditionally associated with branding but the picture has changed in the past few.

Keywords

Political Branding, Political Participation, Consumer-Citizen, Voter, Election.
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  • Political Branding and Consumer Citizen:The New Paradigm of Modern Electorate

Abstract Views: 424  |  PDF Views: 2

Authors

Amit Kumar
Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India
Somesh Dhamija
Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India
Aruna Dhamija
Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India

Abstract


Branding is an aspect of marketing which touches various aspects of our life in numerous way's. When one talks about polities. the arena may not he traditionally associated with branding but the picture has changed in the past few.

Keywords


Political Branding, Political Participation, Consumer-Citizen, Voter, Election.