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Authors
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
Source
Invertis Journals of Management, Vol 8, No 2 (2016), Pagination: 58-61
Abstract
Branding is an aspect of marketing which touches various aspects of our life in numerous way's. When one talks about polities. the arena may not he traditionally associated with branding but the picture has changed in the past few.
Keywords
Political Branding, Political Participation, Consumer-Citizen, Voter, Election.
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