International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

An Analysis of Farmers’ Buying Behaviour and Promotional Activities for Cumin Seed in Junagadh District


Affiliations
1 Institute of Agri-Business Management, Professor Junagadh Agricultural University, Junagadh (Gujarat), India
2 P.G. Institute of Agri- Business Management, Professor Junagadh Agricultural University, Junagadh (Gujarat), India
     

   Subscribe/Renew Journal


Seed is the most important input component for productive agriculture. In the significant advances that India made in agriculture in the last four decades, the role of the seed sector has been substantial. The expansion of seed industry has occurred in parallel with growth in agricultural productivity. The organized seed industry of the country is just forty years old. Yet, its growth has been phenomenal. India is one of the few countries where the seed sector is already reasonably advanced. The private seed industry is no more confined to just production and marketing of seed. It has as well acquired technological strength to cater to the varietal needs of tomorrow. Cumin is grown as a Rabi crop in India and it is also grown well in sub-tropical climate, best suited for sandy soil. It requires less water and more cold for its better growth with ideal temperature of 25o to 30o C. Cumin crop is highly sensitive to rain, if rain occurs during harvesting time quality of the cumin will be badly affects besides quantity damage due to fungal diseases and cigarette beetle. It will turn black and will fetch the lowest price in the market. The present study is undertaken to the analysis of farmers’ buying behaviour and promotional activities for cumin seed in Junagadh district, production constraints faced by farmers and finding effectiveness of promotional activities. Two tehsils were selected from purposively selected Junagadh district for the selection of respondents. From both the tehsil 100 farmers were selected randomly as per the availability.

Keywords

Buying Behaviour, Constraints, Promotional Activities, Cumin.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Aruppillai, T. and Phillip, P. (2015). An analysis of consumers’ buying behaviour and its determinants of fast food in Sri Lanka. Internat. J. Econ. & Finance., 7(9): 112-119.

  • Bukenya, J.O., Michael, L.M., Joseph, J.M. and Arthur, T.S. (2007). Consumer purchasing at public markets. J. Food Distribut. Res., 38 (2): 12-21.

  • Indumathi, V. M., Sivakumar, S. D., Raveenraran, N. and Balaji, P. (2007). Consumer buying behaviour of processed spice products. Indian J. Mktg., 15 (3) : 481-486.

  • Mathew, R.V. and Sudha, G. (2005). Customer satisfaction in relation to the products and services of Nagarjuna Herbal Concentrates ltd. Indian J.Mktg., 36(8) : 32-38.

  • Menon, S.D. (2015). Consumer behaviour analysis of spices (Curry powder) in Kottaym district of Kerala state. J. Business Mgmt. & Soc. Sci. Res., 4 (6) : 456-471.

  • Mishra, N., Hussain, M., Khan, S.M. and Masmali, F. (2013). Promotional strategy for bio fertilizers in Tarai region of state Uttarakhand, India. Internat. J. Emerging Res. Mgmt. & Technol., 11 (1) : 38-45.

  • Nayak, A. K. and Barker, N. (2015). Brand promotional strategy for Uttam Super in Rohtas Kaimur and Aurangabad districts of Bihar. Internat. J. Scientific & Res. Public., 5 (11) : 79-87.

  • Saravanan, S. (2010). A study on consumer behavior of women with special reference to durable goods in Coimbatore city, Tamil Nadu. Indian J. Mktg., 42 (12) : 36-42.

  • Singh, S. (2013). Organic products: Marketing practices and problems in the plains and hilly region of Uttarakhand. Indian J. Mktg., 43 (2) : 37-47.

  • Subasini, M., Vignesh, M. R. and Revathy, R. (2013). Innovative marketing strategies for the refined edible oil industry: A Multidimensional approach. Indian J. Mktg., 52(6): 46-56.

  • Tavethiya, B. H. (2010). A study on constraints faced by the cumin growers in adoption of recommended cumin production technology. Agric. Update, 5(1&2): 194-196.

  • Thanh, N.C. and Singh, B. (2006). Constraints faced by the farmers in rice production and export.Omonrice, 14 : 97-110.

  • Varughese, A. (2013). Problems and prospects of backwater tourism in Kerala with special reference to Alappuzha district. Indian J. Mktg., 31 (5) : 18-28.

  • WEBLIOGRAPHY

  • Anonymous (2017). Cumin seed industry in India. Available at last accessed on 18th February, 2018.


Abstract Views: 612

PDF Views: 2




  • An Analysis of Farmers’ Buying Behaviour and Promotional Activities for Cumin Seed in Junagadh District

Abstract Views: 612  |  PDF Views: 2

Authors

S. P. Vagh
Institute of Agri-Business Management, Professor Junagadh Agricultural University, Junagadh (Gujarat), India
N. M. Thaker
P.G. Institute of Agri- Business Management, Professor Junagadh Agricultural University, Junagadh (Gujarat), India
Jagruti D. Bhatt
Institute of Agri-Business Management, Professor Junagadh Agricultural University, Junagadh (Gujarat), India

Abstract


Seed is the most important input component for productive agriculture. In the significant advances that India made in agriculture in the last four decades, the role of the seed sector has been substantial. The expansion of seed industry has occurred in parallel with growth in agricultural productivity. The organized seed industry of the country is just forty years old. Yet, its growth has been phenomenal. India is one of the few countries where the seed sector is already reasonably advanced. The private seed industry is no more confined to just production and marketing of seed. It has as well acquired technological strength to cater to the varietal needs of tomorrow. Cumin is grown as a Rabi crop in India and it is also grown well in sub-tropical climate, best suited for sandy soil. It requires less water and more cold for its better growth with ideal temperature of 25o to 30o C. Cumin crop is highly sensitive to rain, if rain occurs during harvesting time quality of the cumin will be badly affects besides quantity damage due to fungal diseases and cigarette beetle. It will turn black and will fetch the lowest price in the market. The present study is undertaken to the analysis of farmers’ buying behaviour and promotional activities for cumin seed in Junagadh district, production constraints faced by farmers and finding effectiveness of promotional activities. Two tehsils were selected from purposively selected Junagadh district for the selection of respondents. From both the tehsil 100 farmers were selected randomly as per the availability.

Keywords


Buying Behaviour, Constraints, Promotional Activities, Cumin.

References