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The computer animations certainly help in deeply understanding the complex concepts. Moreover, computer animations are broadly used for nearly all subject disciplines. Some past studies highlighted that comprehension can be improved by deploying effective design principles within the computer animations. Thus, this study is aimed at finding the effectiveness of design principles particularly when segmentation and cueing design principles are served together within computer animations. A quantitative experimental study was designed and conducted. A total of 56 students willingly participated in the study which were then randomly divided into two groups of 28 students each. Both groups got different treatments and after the post-test the independent t-test was applied on the quantitative data and it was observed that modern animations made with segmentation and cueing design principles were more effective as compared to conventional animations. The mean post-test score of group-1 (M=7.6429, SD=0.95) who was treated with modern animations was comparatively much higher than the group-2 (M=5.5000, SD=1.13). The limitation of the present study is that it did not consider the individual growth of students. In fact, cumulative group scores were measured. The implication of the present study is that it can certainly support the educational institutions in designing effective animations which in turn can improve the learning outcome.

Keywords

Computer Animations, Effective Design Principles, Segmentation and Cueing.
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