Journal of Applied Management- Jidnyasa

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


This work intends to examine the Indian consumer’s post-pandemic apparel buying behaviour. The influence of factors such as serviceability, operability, trust, and hedonic motivation on consumer’s attitude for apparel e-shopping and their online apparel buying intention in postpandemic is studied. A sample of 518 Indian apparel e-shoppers during the post-pandemic was used for the study. Conceptual framework is suggested using SEM and Regression. The analysis was done using AMOS and SPSS. It was observed that perceived operability, trust and hedonic motivation impacted consumer’s attitude and buying intentions for online apparel in the post-pandemic period. However, it was noted that perceived serviceability did not show any significant impact. The study also presents many interesting insights for Indian apparel etailers for designing strategies in post-pandemic times.

Keywords

Pandemic, Post lockdown, Apparel, Attitude, Intention, Behaviour.
User
Notifications
Font Size