Journal of Applied Management- Jidnyasa

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The exploration intends to look at the effect of social media influencers, electronic word of mouth, and perceived quality on the buy choice of corrective items. This study utilized a quantitative strategy with the survey method. Data was gathered utilizing a survey circulated to 273 respondents. The respondents had made deliberate conclusions. To test the hypothesis & the data reliability and validity structural equation modeling (SEM) is applied. There is a positive relationship between identified factors and the Purchase Decision of Cosmetic Products shown by the result.

Keywords

Social Media Influencer, Electronic Word Of Mouth, Perceived Quality, Purchase Decision, and Cosmetic Products.
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